The 14 pages help the sales staff explain the benefits of the Philips FCM and ACM platform.
The sales kit consisted of A3 sized high definition prints, and a set of 14 overhead projection sheets.
Philips Electronic Manufacturing Technology, or Philips EMT, began as an internal supplier of pick-and-place machinery to Philips Consumer Electronics. The machines proved to be highly successful, and were marketed later to the entire worldwide electronics assembly industry.
In 1993, Philips EMT needed a sales kit to help sales staff explain the quality and benefits of the Philips product line to prospective buyers. In close co-operation with Philips sales and marketing staff, Jan van Es [design] developed a 14-page presentation, with illustrations of the machines, configuration examples and explanatory drawings. A subset of the presentation was printed out on A3 size on a high-definition color printer.
Originally part of Philips Electronics Netherlands, Philips EMT changed its name to Assembléon in 2001. In 2010, Philips sold a majority stake in Assembléon to H2 Equity Partners, an independent private equity firm. Assembléon later was acquired by Kulicke & Soffa Industries.