A few things have remained a constant factor in the Vomar Voordeelmarkt website: the yellow-red-blue house style colours, and the star buttons that were introduced in 1998.
Vomar Voordeelmarkt is one of the largest independent supermarket chains in the Netherlands, with about 60 stores in the Noord-Holland, Zuid-Holland, Flevoland and Utrecht provinces. Founded in 1968 as a small local store, it now employs about 4,800 people and serves 750,000 clients weekly.
In 1998, Vomar Voordeelmarkt wanted to establish a stronger online presence. The company already had a few basic pages on the internet since 1997, but felt it needed a website that was more in line with their visual identity.
Jan van Es [design] was responsible for the Vomar Voordeelmarkt website from 1998 to 2012.