The Vomar Voordeelmarkt website over the years.

A few things have remained a constant factor in the Vomar Voordeelmarkt website: the yellow-red-blue house style colours, and the star buttons that were introduced in 1998.

Different versions of the Vomar Voordeelmarkt web site- from 1998 until 2012

Vomar Voordeelmarkt website

Vomar Voordeelmarkt is one of the largest independent supermarket chains in the Netherlands, with about 60 stores in the Noord-Holland, Zuid-Holland, Flevoland and Utrecht provinces. Founded in 1968 as a small local store, it now employs about 4,800 people and serves 750,000 clients weekly.

In 1998, Vomar Voordeelmarkt wanted to establish a stronger online presence. The company already had a few basic pages on the internet since 1997, but felt it needed a website that was more in line with their visual identity.

Jan van Es [design] was responsible for the Vomar Voordeelmarkt website from 1998 to 2012.