The range consists of three variants: Bio, Traditional and Culinary.
Vomar Voordeelmarkt is one of the largest independent supermarket chains in the Netherlands, with about 95 stores in the Noord-Holland, Zuid-Holland, Flevoland and Utrecht provinces. Founded in 1968 as a small local store, it now employs about 10,000 people and serves 1,300,000 clients weekly.
To complement its house brand potato range sold in polyethylene bags, Vomar Voordeelmarkt wanted a premium range of potatos in smaller block bottom paper bags with handles.
The design was made in close co-operation with Louk Straver Ontwerp Product & Ruimte, Rotterdam.