The Chiropractic Workshop subway poster

The visual, combined with the heading “Back pain?”, was hard to miss. To keep costs down, a relatively inexpensive stock photo was used.

Chiropractic Workshop subway poster

What do you do if you’ve got a chiropractic practice in the middle of the bustling nightlife area of Kings Cross in Sydney, and need clients? You advertise in the nearest underground railway station, where thousands will walk past your advert every day.

Jan van Es [design] designed a simple poster with a strong visual, offering a free examination. The instructions are clear: “Just take the Victoria Street exit, cross over the road and walk 20 meters to the right.” The location of the chiropractic practice is also shown on a small map. So, what’s keeping you?