Luba already had a corporate identity, developed around 1980. It combined distinctive Bodoni graphics in yellow and dark brown. Later, the brown gradually was replaced with black and grey tones.

In the early nineties, Jan van Es [design] gave the existing identity an update by applying new colors: a dark red with a warmer yellow.

Luba Uitzend Buro corporate identity

Luba Uitzend Buro, established in 1968 in Leiden, was one of the first Dutch staffing agencies.

First concentrating on temporary work for students, the company broadened its activities under Rob Mantel's guidance to matching and recruiting for mainly small and medium-sized businesses in the regional markets. The Luba Group gradually expanded to about 50 outlets in the Netherlands, Belgium and Poland.

Over the years, Jan van Es [design] designed various forms, cards, certificates, and other marketing collateral for the Luba Group.