The display box and packet design for American Sports

The retail counter display box contains 10 boxes of ‘Springstof’. The cardboard boxes can be opened and closed with one finger to dispense the tablets.

‘Springstof’ packaging for American Sports

Packaging and display box for ‘Springstof’, fizzy caffein tablets based on guaraña and lemon. ‘Dynamite in your mouth’ for athletes.

American Sports provided products for enhanced nutrition, weight loss, weight gain, body building and increased endurance to professional and amateur athletes. The products were sold through major retail chains (Etos, De Tuinen, DA, Kruidvat) and the website.