The pastry box design for Dutch supermarket chain Super

The Super house brand packaging was characterised by the giant ‘SUPER’ logo. The photography shows the pastry letter, surrounded by other traditional treats and Sinterklaas paraphernalia. Red and yellow are typical colours associated with the Sinterklaas celebrations.

Pastry box for Super supermarket chain

Pastry box for the traditional ‘banketletter’, a typical Dutch pastry letter that is sold during the Sinterklaas season.

Super was a Dutch supermarket chain that existed from 1980-1996, and later merged with the De Boer chain to form Super De Boer.