The Vomar Voordeelmarkt Signage Manual

The Vomar Voordeelmarkt Signage Manual comes in the form of a loose-leaf binder, with associated digital files on optical disc.

Vomar Voordeelmarkt Signage Manual - some of the pages

Vomar Voordeelmarkt Signage manual

Vomar Voordeelmarkt is one of the largest independent supermarket chains in the Netherlands, with over 95 stores in the Noord-Holland, Zuid-Holland, Flevoland and Utrecht provinces. Founded in 1968 as a small local store, it now employs about 10,000 people and serves 1,300,000 clients weekly.

Vomar Voordeelmarkt was looking to refresh their brand identity and streamline the design of their shops. Buro Louk Straver in Haarlem provided a new interior and décor design and updated the logo. In close co-operation with Vomar’s in-house team of management, marketeers and architects, the agency also structured and formalised all design elements of the new stores in a comprehensive handbook "architecture & interior".

Jan van Es [design] assisted in the design of the various graphic elements, and compiled the supermarket’s comprehensive internal and external signage specification manual, containing all the stores’ signs, banners, stickers, vehicle livery, tags and price cards.