Plastic tubes have gradually taken the place of metal ones. They’re lighter, more durable, unbreakable and less prone to leaking. But they also offer more design freedom – a fact that hadn't yet been noted in the late eighties.
Jan van Es recognized the possibilities the new materials and technologies offered, and created a cosmetics tube with a distinctive new look. The curved sealing is decidedly different, and also makes sense from a technical point of view.
The tube was designed as part of a study project to design a cosmetics line for Paris fashion designer Azzedine Alaïa. The project was presented in the booth of the NVC Netherlands Packaging Centre at the Macropak trade fair in 1988.
The idea was quickly picked up by small and major companies in the cosmetics and personal care field. Nowadays, tubes with rounded, wavy or oblique ends are a familiar sight in the stores.